How to start a cake business from home - SAVINGS IN LONDON CITY (2023)


If you are an avid baker and looking to make some extra money, starting a cake baking business might just be the perfect side hustle for you.

Whether you're hoping to bake for friends and family to earn some extra pocket money, or you have ambitions to take over the baking world, there are a few points to consider before starting your new business found.

How to start a cake business from home - SAVINGS IN LONDON CITY (1)

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Why starting a cake business from home could be your perfect side hustle

If you're not sure about starting a cake business, here are some reasons it might be a good fit for you:

  • It's an out-of-the-way shop; You can bake at home in your own kitchen
  • Baking can work around a 9-5 job or when your kids are in school
  • It's a great opportunity to be creative and it can be fulfilling to see your visions come to life
  • The cake market can be lucrative. Depending on the occasion, people may be willing to spend significant sums on cakes for special days or memorable events.

How to start a cake business from home: a step-by-step guide

1. Practice! Make sure your skills are top notch and that you can bake quickly and efficiently. Increase your skills by watching youtube videos on baking and choose multiple cake flavors to perfect that will be your signature baked goods.

2. Bake for your loved ones. In this way you get used to different baking requests, improve your presentation skills and learn how to safely transport your baked goods. Iron out any teething troubles before you start billing your cakes.

3. Calculate the costs and think about what you want to sell. Do you rely on cakes for events or perhaps treats sent by post? Decide on your niche, think about what you enjoy and make sure your business idea could be profitable.

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4. Once you are confident in your skills and what you have to offer, start promoting your business. Target a customer and go from there! Remember word of mouth is very powerful.

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Cake trends and niches

There are many avenues to explore when making cakes to sell, and it's good to think of your ideal customer. What could they be looking for?

Some ideas include:

  • Wedding/Anniversary Cakes
  • birthday cake
  • Cake for revealing gender
  • Vegan/gluten free/dairy free/egg free
  • Seasonal cupcakes (for holidays like Easter, Mother's Day, Valentine's Day)
  • Cake decorating classes for hen parties
  • Cake decoration for children's parties
  • Postbox casseroles like brownies and blondies
  • Selling to local bakeries or cafes who want homemade treats
  • Catering for corporate events

In addition to deciding on your target market, there are many trends that you might want to consider as well.

Comic-style cakes and intricate floral decorations are popular right now, or you can opt for more traditional styles. Drip cakes, rainbow cakes, candy-filled cakes – new trends come and go, but that doesn't necessarily mean you have to jump on board!

You can specialize in certain trends to become an expert (eg.Baking by Oliviahas perfected the vintage style), or you can provide a range of styles according to customer needs.

What you need to do before starting your business

When starting a food-based business, you need to ensure several practical requirements are met to ensure you have the appropriate permissions and that you are ensuring the health and safety of your customers. Take some time to read this government guideStart a grocery store from home, which will guide you through the necessary steps.

You can also take a course to improve your skills before starting your business. There are in-person courses that tend to be a bit more expensive, but a budget-friendly alternative might be a course viaSkillshare. Classes range from Baking 101 to acrylic painting, cake topper making and buttercream flowers. Skillshare currently offers a30 days free trial, to.

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After all, you have to enjoy baking. Before you decide to start a cake shop on a whim, you need to think through every aspect carefully and make sure that you would like to bake orders every day.

How to promote your cake business

  • Check out your local events, such as B. Summer parties, stands at school events, wedding fairs, Christmas parties. Remember to check the cover charge; Anything too high might not be worth it as you want to make sure you make a profit.
  • Which social media platform does your target audience spend their time on? Tiktok is hugely popular with young people right now and there are ways to gain traction very quickly if your videos go viral. Once you've decided on a platform, you can try running a contest to grow your following and spread the word
  • If you want to connect with people close to you, Facebook groups are still one of the most effective ways to communicate. Join local groups and get notified of offers or discounts
  • Personal referrals are one of the most important ways to start a small business. Encourage your customers to share your details by providing business cards or paper flyers with your contact information along with every pastry you sell.
  • Make sure your branding is on point! Come up with a memorable name and get a logo (you can make your own on Canva, ask a friend, or try Fiverr)

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Tips to make a profit when starting your baking business

  • Get your ingredients wholesale - buy in bulk if you can as it will be significantly cheaper
  • Accept pre-orders with deposit, especially on holidays and special occasions. This way no ingredients are wasted, and more importantly, your time!
  • Try to keep your expenses low, especially until you start turning a profit. Don't rush and buy all the gear before you have orders as it may result in loss.
  • Make sure your cakes are reasonably priced - consider the ingredients, the power to make and store your cake, and your time per hour. Make sure you work for a reasonable hourly rate and don't undercut yourself and your skills.
  • Experiment with discounts for returning customers or during quieter times of the year to ensure you do business year-round

Equipment you may need to run a cake businessfrom home

It's a good idea to build up your equipment slowly as your business grows to avoid going into debt early on. Some items you may need include:

  • Stand mixer / hand mixer
  • Scale
  • bowls, spoons
  • boxing
  • boards and sticks
  • cake topper

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Final Thoughts: How to start a cake businessfrom home

If you've been wondering how to start a cake business from home, hopefully these pointers have given you some food for thought. Good luck with your new business!

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